Value co-creation in sport management por Herbert Woratschek,Chris Horbel,Bastian Popp

Value co-creation in sport management por Herbert Woratschek,Chris Horbel,Bastian Popp

Titulo del libro: Value co-creation in sport management

Autor: Herbert Woratschek,Chris Horbel,Bastian Popp

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Herbert Woratschek,Chris Horbel,Bastian Popp con Value co-creation in sport management

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.This book was published as a special issue of European Sport Management Quarterly.

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